PR Legal Petrović Ružičić legal

Legal and business advisory work across corporate and commercial matters, assessed from corporate, regulatory, transactional and commercial perspectives, for domestic and international clients.

• Company formation, restructuring, mergers, share transfers and joint ventures
• Registrations before the Serbian Business Registers Agency
• Negotiation and drafting of commercial agreements and cross-border projects
• Corporate governance, compliance systems and internal reorganisations

Serbian and international clients across M&A transactions, acting for buyers, sellers and target companies in both private and public sector deals.

• Pre-transaction planning and structuring
• Letters of intent and other key transaction documents
• Coordination of due diligence
• Share purchase agreements and the competition law aspects of a deal

Work starts with an assessment of the legal position, the risks and the client’s commercial priorities, in litigation, arbitration and before a dispute begins.

• Corporate and shareholder disputes, contractual claims, regulatory proceedings
• Representation in court and arbitration proceedings
• Cross-border disputes and parallel proceedings, interim relief and asset protection
• Enforcement of judgments and arbitral awards, structuring of settlements

The full spectrum of employment and labour law matters, approached within a broader corporate and regulatory framework.

• Workforce structuring, employment contracts and termination arrangements
• Redundancy and dismissal procedures
• Internal HR policies, confidentiality and non-compete clauses
• Breaches of company secrets and other sensitive employment matters

Trademarks, patents, software, data and creative works: identifying, securing and using IP assets in line with a client’s commercial objectives.

• Trademark, patent and industrial design portfolios
• Copyright, including software, databases and digital content
• Technology and development agreements, licensing and assignment
• Enforcement of intellectual property rights

Competition law in business transactions and in the day-to-day operations of companies across industries.

• Review of commercial agreements and competition compliance
• Anti-competitive practices and abuse of dominant position
• Merger control
• Representation before courts and the Commission for Protection of Competition

Compliance across traditional and digital media and marketing channels, including campaigns in regulated sectors.

• Campaigns for tobacco, alcohol, gambling, lottery, food, healthcare and pharmaceuticals
• Media, entertainment and advertising clients
• Social media and influencer campaigns
• Online content, promotions and digital engagement

All aspects of personal data processing, with a particular focus on alignment with the GDPR and applicable Serbian legislation.

• Internal policies, data governance frameworks and risk measures
• Cross-border data flows and controller and processor responsibilities
• Acting as Data Protection Officer and representative for foreign entities
• Communication with the Commissioner for Information of Public Importance and Personal Data Protection

Lenders and borrowers across financing structures: acquisition and project finance, syndicated lending, secured and unsecured credit facilities.

• Credit arrangements, security packages and guarantees
• Transfer and enforcement of claims
• Restructuring of debt exposure
• Disputes arising from financing, leasing and financial services

The lifecycle of real estate projects, from planning and permitting to construction, completion and the management of assets.

• Zoning and planning requirements and construction permitting
• Construction agreements and coordination with contractors, investors and public bodies
• Property acquisitions and disposals, including due diligence
• Ownership structures and development projects

The legal aspects of taxation for domestic and international clients, in day-to-day business and in specific transactions.

• Interpretation and application of Serbian tax regulations
• Tax aspects of corporate and commercial matters and transactions
• Representation in tax audits and before the Tax Administration
• Comments on audit reports, objections, appeals and other legal remedies

Administrative proceedings before public authorities and regulatory bodies, particularly in highly regulated industries.

• Regulatory approvals, licences, permits and inspections
• Submissions and legal remedies before competent authorities
• Administrative disputes before the Administrative Court
• Suspension of enforcement pending judicial review

Insolvency practitioners, debtors, creditors and investors through all stages of insolvency and reorganisation proceedings.

• Debt recovery strategies and asset management
• Structuring and implementation of reorganisation plans
• Sale and acquisition of claims and avoidance actions
• Cross-border insolvency and coordination with foreign proceedings

Software, digital assets and the use of artificial intelligence in commercial operations and marketing.

• Software development and licensing, maintenance and service agreements
• Outsourcing, development cooperation and e-commerce structures
• Digital assets, blockchain-based solutions and platform business models
• AI in content creation, digital advertising and automated decision-making

Clubs, associations, professional athletes, agents, agencies and sponsors in the sports sector.

• Contracts and the governance of sports organisations
• Player transfers and representation agreements
• Sponsorship and endorsement arrangements
• Regulatory compliance and disciplinary matters